Showing vs. Telling in Pitches
What Does “Show, Don’t Tell” Mean?
What Does “Show, Don’t Tell” Mean?
One of the trickiest parts of crafting a pitch is knowing how much to reveal. You want to give agents and editors a sense of your story’s theme and takeaway, but you don’t want to spoil the ending, otherwise why bother reading the manuscript? How do you strike the right balance?
Your pitch is more than just a summary of your story—it’s a reflection of your narrative voice. Infusing your pitch with your story’s unique style is the key to making it stand out to agents and editors.
The Importance of Voice: Voice is the personality of your writing. It’s what makes your story unique and memorable. When crafting your pitch, try to capture the same tone and style that you use in your manuscript.
In the Picture Book Pitch Formula, we gave you a template to use as a starting point for writing your pitches. As a reminder, this is the template:
You’ll notice that this template incorporates all the key components of a great pitch.
The template is powerful because it removes the guesswork around how to fit so much information into just 1-3 sentences.
Let’s show you what this looks like in action by using a classic picture book we’re all familiar with – WHERE THE WILD THINGS ARE.
Here’s how all the key components are included in this pitch:
Now try the template with your own picture book pitches!
Want more help with picture book pitches? Grab our FREE Picture Book Summit Pitch Formula HERE!
A great picture book pitch isn’t just about conveying what your hero wants—it’s about what’s standing in their way. It’s about conveying the dramatic tension in your story, and what’s at stake for your hero.
Understanding the role of obstacles and stakes is key to creating a pitch that resonates with agents, editors, and ultimately, readers.
Every pitch starts with a hero and their goal. But achieving a goal without obstacles is too easy… why should the reader care? It’s the challenges and conflicts that make a story engaging.
Crafting a compelling pitch is an essential skill for any picture book author. It is the single most important part of your submissions package to agents and editors for publication consideration. A well-written pitch will spark an agent or editor’s interest, making them eager to read your manuscript.
But what exactly is a pitch, and how do you create one that stands out?
A pitch, also known as an elevator pitch, hook, or logline, is a brief synopsis of your picture book. It’s a 1-3 sentence summary that captures the essence of your story without giving away too much. Think of it as your story’s “trailer”—it should be intriguing and leave the audience wanting more.